Is Your Life Insurance Still Doing What You Need It to Do?
Life insurance isn't a one-time decision — it's a plan that needs to keep pace with your life. If your policy is years old, approaching expiration, or was written before your circumstances looked anything like they do today, a review isn't optional. It's overdue.
A Policy Review Built Around Where You Are Now
Most people who contact us about life insurance already have a policy. What they don't have is confidence that it still fits. Assets have grown. Debts have shifted. Businesses have been built. Families have changed shape. A life insurance needs analysis accounts for all of it — current obligations, income replacement goals, estate planning objectives, and what you actually want to leave behind.
We work with multiple top-rated carriers, which means we're not steering you toward a single product. We're helping you evaluate what you have, identify any gaps, and determine whether your current coverage structure still makes sense.
Term Life Is a Starting Point — Not a Permanent Answer
Term life insurance is the right tool for many situations. It's also a tool with an expiration date. If your term policy is within six to twelve months of lapsing, that window matters more than most people realize. Conversion options, permanent coverage alternatives, and hybrid approaches all require time to evaluate and execute properly. Waiting until the policy is gone removes those options.
If you're approaching the end of a term, or if you bought a policy a decade or more ago and haven't revisited it since, that's the conversation to have now — not when the clock has already run out.
What Types of Life Insurance We Can Help You Evaluate
- Term Life Insurance:
Fixed coverage for a defined period. Appropriate for income replacement, mortgage protection, and coverage during high-obligation years.
- Whole Life Insurance:
Permanent coverage with a guaranteed death benefit and a cash value component that builds over time.
- Universal Life Insurance:
Flexible permanent coverage with adjustable premiums and death benefit options suited to evolving financial plans.
- Key Person Life Insurance:
Coverage on a critical employee or owner whose loss would create significant financial disruption for a business.
- Buy-Sell Agreement Funding:
Life insurance structured to fund a business succession plan — ensuring a partner or co-owner transition happens on your terms, not under financial duress.
- Survivorship / Second-to-Die Policies: Coverage designed for estate transfer strategies, often used in high-asset family planning.
What a Life Insurance Review Actually Covers
1. Current Policy Assessment
We review your existing coverage — death benefit amount, policy type, carrier, premium structure, and any conversion or rider provisions — so we know exactly what you're working with.
2. Needs Analysis
We account for your current debts, income, assets, dependents, estate planning goals, and any business interests. This is where policies written ten or twenty years ago most often fall short.
3. Gap Identification
We identify where your current coverage leaves exposure — whether that's an expiring term, an underfunded benefit, or a business succession gap with no plan behind it.
4. Options and Recommendations
We present options across our carrier network with plain-language explanations. No pressure toward a specific product. The goal is a coverage structure that matches your actual situation.
Why Michigan Families Have Trusted This Agency for Generations
Crosby & Henry has been operating in Michigan since 1858 — more than 165 years under continuous family ownership, now in its seventh generation. Our client relationships frequently span multiple generations of the same family, which means we're often reviewing life insurance that was originally written for a client's parents.
That history isn't a marketing point. It shapes how we approach every review: with the understanding that the decisions made today have consequences that outlast the policy term.
Trusted by Michigan Families Since 1858
A huge shout out to both Josh Reimer and Walker Willis. We have a unique situation with multiple businesses in addition to rental properties and Josh and Walker went, to say the least, above and beyond. They searched high and low for the best policies for our specific situation, and found us the best price. 10000/5 stars. I cannot recommend them enough!!!
We have had a great experience with Crosby and Henry. Adelaide did everything she could to fit us with the policies that were best for our homes and cars. We had many questions through the process and both Adelaide and Jamie were very patient and worked hard to find us the answers we needed. Crosby and Henry is the place to be if you need insurance.
Mary pollock
Jackie from Crosby & Henry has consistently gone above and beyond to provide exceptional service. She's not only helped me navigate the complexities of insurance policies but has also been incredibly responsive and supportive whenever I've had questions or needed assistance. I highly recommend Jackie and Crosby & Henry to anyone seeking reliable and personalized insurance services.
Eduardo Rodriguez
Common Questions About Life Insurance in Michigan
If you have questions about life insurance in Grand Rapids or anywhere across Michigan, you're not alone. Below are some of the questions we hear most often from clients — whether they're reviewing an existing policy or exploring coverage for the first time.
How do I know if my current life insurance coverage is still enough?
The most reliable way is a formal needs analysis that accounts for your current financial picture — debts, income, dependents, and estate goals. Coverage that was appropriate when you bought it may be significantly under or over what you need today. We conduct this review at no cost.What happens when my term life policy expires?
Depending on your policy, you may have options to convert to a permanent policy, purchase a new term, or let coverage lapse. Conversion rights are typically time-limited and health-dependent, so initiating a review six to twelve months before expiration gives you the most flexibility.What is key person life insurance and does my business need it?
Key person life insurance is a policy owned by a business on an owner, partner, or essential employee whose death would create significant financial hardship for the company. If your business would struggle to continue, repay debt, or maintain operations without a specific individual, key person coverage is worth evaluating.Can life insurance be used to fund a business succession plan?
Yes. Buy-sell agreements funded by life insurance are one of the most common and effective business succession tools available. The policy proceeds allow surviving partners or co-owners to purchase the deceased owner's interest at a pre-agreed value, without liquidating assets or taking on debt. We work with business owners across Michigan to structure these arrangements.Does Crosby & Henry work with multiple life insurance carriers?
We do. As an independent agency, we work with a range of top-rated carriers and are not obligated to any single company. That means our recommendations are based on your situation, not on a carrier relationship.Is a life insurance review appropriate even if I'm satisfied with my current policy?
Especially then. Satisfaction with a policy purchased years ago often reflects the circumstances that existed when it was written — not where things stand today. A review either confirms your coverage is still well-positioned or surfaces adjustments worth making before a gap becomes a problem.