590 Cascade West Parkway S.E. Grand Rapids, MI 49546

Black telephone handset icon on a white background

Benefits

Explore WMAN membership benefits, including access to resources, carrier relationships, and opportunities that support independent agency growth.

Supporting Your Agency’s Success

The WMAN Advantage


WMAN membership gives independent agencies access to valuable resources, industry relationships, and opportunities designed to support continued growth. Members can strengthen their competitive position while maintaining the independence and flexibility that are central to their business.

West Michigan Agency Network provides your agency with the opportunity to increase its independence, income and value – while reaping the benefits of belonging to the largest alliance of independent insurance agents in North America. The Strategic Insurance Agency Alliance (SIAA) is so much more – and very different from – the networks, aggregators, and clusters you’ve heard about.

Resources & Opportunities for Your Agency


Company Access

Gain access to insurance companies and opportunities available through the WMAN and SIAA network.

Local Incentives

Take advantage of incentive opportunities available through local relationships and WMAN resources.

National Incentives

Access additional incentive opportunities available through the broader SIAA alliance.

Agency Development

Utilize resources designed to support agency growth, development, and long-term success.

Education

Expand industry knowledge through educational resources and learning opportunities.

Business Insurance Resources

Access resources that can help support your agency’s commercial insurance business.

Excess & Surplus Lines

Gain additional resources for risks that may require excess and surplus lines solutions.

Life & Health Cross-Selling

Explore opportunities to expand client relationships through life and health insurance offerings.

Marketing Assistance

Access marketing resources designed to help your agency promote its services and support growth.

Automation Discounts

Take advantage of available discounts on agency automation tools and technology.

Discover the Benefits of WMAN Membership

Give your agency access to valuable resources, relationships, and opportunities while maintaining your independence. Connect with West Michigan Agency Network to learn how membership can support your agency’s growth and long-term success.

Contact Us

Black telephone handset icon on a white background
Black location pin icon on a white background

590 Cascade West Parkway S.E. Grand Rapids, MI 49546