Overview
Discover how West Michigan Agency Network helps independent insurance agencies grow while maintaining their independence and gaining access to the resources of SIAA.
West Michigan Agency Network
Reasons to Join WMAN
West Michigan Agency Network provides your agency with the opportunity to increase its independence, income and value while gaining the benefits of belonging to the Strategic Insurance Agency Alliance (SIAA), the largest alliance of independent insurance agents in North America.
Our membership includes a wide range of agency types, but they share a common goal: to grow while retaining their independence.
The Original Master Agency
Our History
The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency, Satellite Agency Network Group (SAN Group). Smaller independent agencies often faced challenges due to their size, including limited company access and lower commission opportunities. The Master Agency model was created to help independent agencies expand their reach and pursue greater growth and profitability.
Guiding Independent Agency Growth
Our Vision
WMAN combines local industry experience with the national resources of SIAA to help independent agencies pursue long-term growth without giving up their independence.
SIAA offers an approach that is different from traditional networks, aggregators and clusters, giving member agencies access to expanded relationships, resources and opportunities while allowing them to continue building their own businesses.
Ready to Grow With WMAN?
Maintain your independence while gaining access to the relationships, resources and opportunities available through West Michigan Agency Network. Connect with our team to learn more about becoming a WMAN member.
