History
Learn how the foundation of SIAA began and evolved from a vision to help independent insurance agencies expand their reach, profitability, and opportunities for growth.
The Original Master Agency
West Michigan Agency Network
The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, low commissions and access to competitive companies. The idea was to create a Master Agency to help grow these agencies’ reach and profitability.
Building the Foundation of SIAA
The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, low commissions and access to competitive companies. The idea was to create a Master Agency to help grow these agencies’ reach and profitability.
Learn More About WMAN
Discover how West Michigan Agency Network continues the tradition of supporting independent agencies through strong relationships, resources and opportunities for growth.
